The marketing mix has definitely changed over the years. There is increasing emphasis to online content and social media awareness. The immediacy of modern platforms and the sheer quantity of data being put out there means that your post can disappear in moments. The key to success is consistency and regular posting. This means that there is a continuing requirement for PR and marketing photography.
There are a number of ways to achieve this…
You could enlist the services of a professional, who will give you the right quality of image to make your business to stand out.
Another is to keep things in house, although this may compromise things somewhat as qualty and consistency may vary. To mitigate this you can train the operatives and give them exact criteria and briefs. Of course, photography training is another service that I provide and I have recently run one to one sessions for an estate agency and a catering organisation.
It is coming up for that time of year when businesses feel that they would like to increase their presence and perhaps give a little back to their local community. Many do this by arranging collections and giving to a local charity. Last year I found that I quite a few shoots booked to capture these events which could then be used for their marketing and PR. Other areas of interest are launches of new products or a new office.
As it is now the right time to think about and book this type of shoot, I thought that I would showcase a few case studies to highlight where I could help.
For more information please check my Events & PR page.
I was contacted by the designers and installers of the new childrens garden at Kew Gardens. They required publicity shots of their big reveal to the families of people who work at Kew Gardens.
The benefit for me to receive a fully detailed brief for PR and marketing photography is that I have a reference point to work to. This means that I will capture all of the shots required by the client. The brief given was to capture publicity shots of the newly designed and built childrens garden. They wanted an overview of the gardens before the official opening and also required images capturing the children enjoying the garden. This was for their website, social media and PR. My point of liaision was the marketing manager.
The garden was designed to be a fun interactive space to encourage children to climb, run, jump and explore. It was based around 4 zones featuring the things needed to thrive and grow – earth, air, sun and water.
The central feature of the garden is a 4m high canopy walk around a 200 year old oak tree. There is also a bamboo tunnel and a water feature that represents a stream, including water pumps and dam gates that open.
The design team also wanted a team photo for internal use.
I was commissioned by commercial property consultants Vail Williams to cover the launch event for their new offices. The event was staged at the headquarters of WWF in Woking.
Here the requirement was to capture people mingling at the event and to cover the speeches from the launch. A team photo was also required.
This shoot gave me the opportunity to work in the wonderful WWF building. This is perhaps the most sustainable building that I have ever been in. It also helped to secure a reliable regular client and i have completed a further 4 shoots for them.
I was contacted by Influential PR who were acting for the builder Morgan Sindal. The shoot was to cover the topping out ceremony for St Bede’s School in Reigate. A topping out ceremony is set up to celebrate the fnal stages in the constructon of a new building. It is usually carried out when the roof is complete and the building is weather tight.
I needed to capture Morgan Sindall, Surrey County Council, the design company personnel and the headmaster of the school. This involved being kitted up in high vis gear, steel toe capped boots and hard hat in order to access the site. This is where I found that it is very difficult to operate a camera with an attached flash gun while wearing a hard hat! It was a good thing that I have now acquired a head for heights.
This was a shoot designed to show an organisation giving back to the local community. There were two shoots organised to cover Christmas presents being dropped off to local childrens charities. The instigators were another PR company BECG.
I was given a full brief for this shoot. The idea was to show a housebuilder supporting a local charity. The charity in this example was Shooting Star Chase – a leading childrens hospice charity, caring for babies, children and young people. I was to capture images of the publicity manager for the housebuilder and the corporate relations manager for the charity.
The requirement was to capture the handover of the presents, ensuring that the amount of gifts donated were well featured.
I was commissioned by the marketing department of a care home provider to cover the presentation of gift vouchers to members of staff at an award winning care home.
They wanted to capture images of smiling staff receiving their vouchers and also a team shot outside the home featuring a large publicity banner. The imagers were for an internal publication as well as a press release. This shoot proved that it’s always worth taking your ladder!
The resounding theme for PR and marketing photography is the need for a full brief describing exact requirements for the shoot. Some idea for the end use of the images is also required. For example if they were needed for a printed publication, space for text and titles may be required. If the images are going into the public domain, specific permission from any members of the public featured may need to be sought. Permission is definitely required if any images of children are involved.
© Andrew Boschier Photography 2019