Marketing photography for an upgraded farm shop
There is an adage when it comes to the retail environment. “Retail is detail”, which was attributed to James Gulliver, the head of Fine Fare/ Safeway in the ’70s. This was very important when I was recently asked to help with some marketing photography for an upgraded...
Are take-away afternoon teas the latest Google search trend?
During the COVID-19 pandemic whole areas of our lives have changed. An amazing statistic recently revealed that there has been a 750% increase in searches for take-away afternoon teas. What has changed in your business? How have you pivoted in these challenging times?...
The importance of brand photography for the post Covid world
There are so many people who are now looking to rebuild their business following the global catastrophe that 2020 has been. It is true that the world has changed for good, and we need to reflect that change in the way that we promote our business. So how can brand...
Gaining publicity by utilising PR and Marketing photography
The marketing mix has definitely changed over the years. Never more so in the latest crisis. There is increasing emphasis on online content and social media awareness. This makes it so important that you make the best use of your marketing and PR photography. The...
Commercial Interiors shoot for Falcon Construction.
Many of you are aware that I specialise in residential interior photography however, you may not know that I also cover commercial interiors too. Introduction Recently I have undertaken a commercial interiors shoot for a construction company tasked with re-furbishing...
Interior photography for a chain of Pubs
It was perhaps my dream referral when I was introduced by a networking colleague to carry out interiors' photography for an expanding chain of pubs. Background Initially, I was called to a meeting to discuss food photography. (See previous blog post –The Art of the...